The utilization of long shots, medium long shots, writer-centered scenes and family themes in 50-100 Asian commercial reward winners (it would be better if they come with the counterparts in American market)
Purpose:
To identify the correlations between visual literacy and Asian cultural characteristics like high context, high power distance and collectivism and so on, which leads to a conclusion about producing commercials in Asian market in comparison with American market.
Readers:
Primary readers: Drs. Fishman, Holmevik and Sample.
Secondary readers: Peers in MAPC program, Dr. Taylor and graduate school.
Tertiary readers: colleagues in the field, journal editors, any future readers working in academia or industry
Gatekeepers: MAPC Handbook, Dr. Holmevik and myself
Context:
Physical:
- My committee grants a lot of patience and guidance to my thesis. And most of other MAPCers are supportive to my research.
- Dr. Taylor is also supportive, and she will be especially interested in whether that meets the thesis standard of MAPC program. The graduate school will be more concerned about the formatting and the academic branding.
- Journal editors and potential readers from academia or industry will be interested to see the theoretical values and practical benefits brought by the research.
- And the gatekeepers are likely to make sure my research be potentially rewarding, as well as be politically correct.
I don't have any funds to cover the research expense except for my own money. So I will keep the budget as small as possible.
Ethical:
Some people may be sensitive about advertising western products to Asian market. In that sense, they may rejective to my study.
Political:
It may have some political issues if there is some serious conflicts between Asia and US.
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