http://eagles.fandome.com/video/91533/Jon-Runyans-McDonalds-Ad/
http://www.metacafe.com/watch/1696767/cliffhanger_funny_mcdonalds_commercial/
McDonalds Ad
http://www.youtube.com/watch?v=lr8e6sj_pcs&feature=related
McDonalds Falling Dollar Commercial
http://www.youtube.com/watch?v=j5fWuNoldgc
Bakersfield College in 2008 McDonald's Olympics Commercial
http://www.youtube.com/watch?v=XTWQfuID_nM
McDonalds "Chicken for Breakfast" Commercial Olympics 2008
http://www.youtube.com/watch?v=fb4whVJa86A&feature=related
Mcdonald's Ad (For Beijing Olympic 2008)
http://www.youtube.com/watch?v=lAitI0O7e20&feature=related
"Layover" Beijing 2008 Olympic Games McDonald's Commercial
http://www.youtube.com/watch?v=sxY7HtCrrXE&feature=related
http://eagles.fandome.com/video/91533/Jon-Runyans-McDonalds-Ad/
http://www.metacafe.com/watch/1696767/cliffhanger_funny_mcdonalds_commercial/
McDonalds Ad
http://www.youtube.com/watch?v=lr8e6sj_pcs&feature=related
McDonalds Falling Dollar Commercial
http://www.youtube.com/watch?v=j5fWuNoldgc
Bakersfield College in 2008 McDonald's Olympics Commercial
http://www.youtube.com/watch?v=XTWQfuID_nM
McDonalds "Chicken for Breakfast" Commercial Olympics 2008
http://www.youtube.com/watch?v=fb4whVJa86A&feature=related
Mcdonald's Ad (For Beijing Olympic 2008)
http://www.youtube.com/watch?v=lAitI0O7e20&feature=related
"Layover" Beijing 2008 Olympic Games McDonald's Commercial
http://www.youtube.com/watch?v=sxY7HtCrrXE&feature=related
http://eagles.fandome.com/video/91533/Jon-Runyans-McDonalds-Ad/
http://www.metacafe.com/watch/1696767/cliffhanger_funny_mcdonalds_commercial/
McDonalds Ad
http://www.youtube.com/watch?v=lr8e6sj_pcs&feature=related
McDonalds Falling Dollar Commercial
http://www.youtube.com/watch?v=j5fWuNoldgc
Bakersfield College in 2008 McDonald's Olympics Commercial
http://www.youtube.com/watch?v=XTWQfuID_nM
McDonalds "Chicken for Breakfast" Commercial Olympics 2008
http://www.youtube.com/watch?v=fb4whVJa86A&feature=related
Mcdonald's Ad (For Beijing Olympic 2008)
http://www.youtube.com/watch?v=lAitI0O7e20&feature=related
"Layover" Beijing 2008 Olympic Games McDonald's Commercial
http://www.youtube.com/watch?v=sxY7HtCrrXE&feature=related
http://eagles.fandome.com/video/91533/Jon-Runyans-McDonalds-Ad/
http://www.metacafe.com/watch/1696767/cliffhanger_funny_mcdonalds_commercial/
McDonalds Ad
http://www.youtube.com/watch?v=lr8e6sj_pcs&feature=related
McDonalds Falling Dollar Commercial
http://www.youtube.com/watch?v=j5fWuNoldgc
Bakersfield College in 2008 McDonald's Olympics Commercial
http://www.youtube.com/watch?v=XTWQfuID_nM
McDonalds "Chicken for Breakfast" Commercial Olympics 2008
http://www.youtube.com/watch?v=fb4whVJa86A&feature=related
Mcdonald's Ad (For Beijing Olympic 2008)
http://www.youtube.com/watch?v=lAitI0O7e20&feature=related
"Layover" Beijing 2008 Olympic Games McDonald's Commercial
http://www.youtube.com/watch?v=sxY7HtCrrXE&feature=related
Tuesday, November 25, 2008
Wednesday, June 18, 2008
Things I learned from ENGL 839
Generally, I learned how to write a proposal. I didn't expect there would be so many complicated items to consider before, such as the audience analysis, rhetorical situation, ethos, pathos and logos. From this class, I learned not only how to do, but also why to do.
Though we have a lot of work to do for this class, I barely noticed that. I think that's primarily because we are actually working on the final project throughout the semester, brainstorming on the topic selection, collecting literature and revising the draft as the textbook day by day. And at the end of the class, we are able to present the final version. It may need further revisions, but it has been much more than what I can do in a month by myself.
And for the first time, I made a video presentation for my proposal. I was a little worried in the beginning, but once I got started things went pretty well. And I was able to reconsider my proposal narrative when making the video. I tried to imagine what the viewers need to know first in order to understand the latter part. And I also tried to use shorter sentence and active voice in the video, which inspired me a lot when revising the text proposal.
Though we have a lot of work to do for this class, I barely noticed that. I think that's primarily because we are actually working on the final project throughout the semester, brainstorming on the topic selection, collecting literature and revising the draft as the textbook day by day. And at the end of the class, we are able to present the final version. It may need further revisions, but it has been much more than what I can do in a month by myself.
And for the first time, I made a video presentation for my proposal. I was a little worried in the beginning, but once I got started things went pretty well. And I was able to reconsider my proposal narrative when making the video. I tried to imagine what the viewers need to know first in order to understand the latter part. And I also tried to use shorter sentence and active voice in the video, which inspired me a lot when revising the text proposal.
Chapter 12 Final Touches
The final touches to the proposal are more than grammar check or add a cover page. It's the final chance to reinforce your ethos, through inventing front matter (Letter of transmittal, cover page, executive summary, table of contents), Back Matter (Personnel's resumes, glossary of terms and symbols, bibliography, formulas and Calculations, related reports, prior proposal, FYI information), and reconsidering the rhetorical situation, the problem or opportunity, the rhetorical elements.
Sometimes we may be worn out after writing the draft, but it's important to keep working on the draft at that point, because revisions make perfect. Probably, go to bed early at night, get up with an energetic mind in the next morning, bring up the proposal draft after a nice breakfast, and think everything you've thought when you first wrote it:
"What's (are) your point(s) now? Does the proposal make you point(s)?"
"Who is your reader now? Will they be satisfied with the current work?"
"How is the current physical and political situation? Does the current version fit into that situation?"
After all the work, your points may have a little change based on your research. You may have found a better approach to address the issue. Thus, the purpose statement will need to be revised to some extent. On the other hand, after working on that proposal for 1-2 months or even longer, the physical or political situation may have changed, which need to be taken into your consideration during the revision process.
Besides, it is also important to rethink about some rhetorical details, such as content, organization, style and design. Details matter. The point of refining is to make it "feel right." Make things as good as you can, letting the readers feel yours is the right choice.
Sometimes we may be worn out after writing the draft, but it's important to keep working on the draft at that point, because revisions make perfect. Probably, go to bed early at night, get up with an energetic mind in the next morning, bring up the proposal draft after a nice breakfast, and think everything you've thought when you first wrote it:
"What's (are) your point(s) now? Does the proposal make you point(s)?"
"Who is your reader now? Will they be satisfied with the current work?"
"How is the current physical and political situation? Does the current version fit into that situation?"
After all the work, your points may have a little change based on your research. You may have found a better approach to address the issue. Thus, the purpose statement will need to be revised to some extent. On the other hand, after working on that proposal for 1-2 months or even longer, the physical or political situation may have changed, which need to be taken into your consideration during the revision process.
Besides, it is also important to rethink about some rhetorical details, such as content, organization, style and design. Details matter. The point of refining is to make it "feel right." Make things as good as you can, letting the readers feel yours is the right choice.
Monday, June 16, 2008
Saturday, June 14, 2008
Chapter 11 Graphics
Again, this chapter emphasizes the importance of visual representation of proposal writing. As it says, "graphics not only enhance the story you are trying to relate in your proposal or grant, but they also tell a large part of the story itself." A good choice of graphics will help attracting, informing and convincing the readers. So we should try to convert some core content into graphics, and make sure to label and place them properly.
It mentions when photographing people, photographs taken outdoors are better than those taken in the office, because the former "tends to look dark, depressing, and dreary, and the latter "implies a personality of openness and free thinking." I think that is important for us to know especially when writing the qualification part. It work better to put the photos taken outdoors than indoors of the people you appointed to be the working on your project. However, we tend to use those photos taken in the workplace. For instance, most of the faculty's photos on website are taken their office, usually in front of their bookshelves or desks. Perhaps, they want to give the readers the impression that they are serious scholars?
The chapter also says the ethics of graphic use. Since readers are likely to believe what they see, the utilization of graphics can convince them more effectively. But it is very important not to fool the readers by manipulating data to support the hypotheses. Perhaps most of the readers won't bother to check the data, but once if they find out, there is no chance to make up the author's ethos for a long time.
It mentions when photographing people, photographs taken outdoors are better than those taken in the office, because the former "tends to look dark, depressing, and dreary, and the latter "implies a personality of openness and free thinking." I think that is important for us to know especially when writing the qualification part. It work better to put the photos taken outdoors than indoors of the people you appointed to be the working on your project. However, we tend to use those photos taken in the workplace. For instance, most of the faculty's photos on website are taken their office, usually in front of their bookshelves or desks. Perhaps, they want to give the readers the impression that they are serious scholars?
The chapter also says the ethics of graphic use. Since readers are likely to believe what they see, the utilization of graphics can convince them more effectively. But it is very important not to fool the readers by manipulating data to support the hypotheses. Perhaps most of the readers won't bother to check the data, but once if they find out, there is no chance to make up the author's ethos for a long time.
Friday, June 13, 2008
US Coke Ads
US Coke Ads:
http://www.thecoca-colacompany.com/presscenter/av_advertising.html
http://www.coca-cola.com/template1/index.jsp?locale=en_US&site=../downloads/downloads.html
http://www.thecoca-colacompany.com/presscenter/av_advertising.html
http://www.coca-cola.com/template1/index.jsp?locale=en_US&site=../downloads/downloads.html
Thursday, June 12, 2008
Chinese v.s. US commercials
Coca-Cola:
US (Christmas)http://www.youtube.com/watch?v=a7DdtuiYZlk&feature=related
Chinese (Spring Festival) (Bring me home):
http://www.youtube.com/watch?v=73PiJKNI6fM
McDonald:US:
http://www.youtube.com/watch?v=0eN9KP6lOZs
Chinese:
http://www.youtube.com/watch?v=FEVBb_icz_Q
OLAY (Body Wash):US:
http://www.youtube.com/watch?v=5bajBQXNMeY
Chinese:
http://youtube.com/watch?v=ICLCg7lx5Ds
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